42 of the Best SEO Tools for Auditing & Monitoring Your Website

You can export this information to a CSV format and use it to come up with relevant content ideas for your pages, blog posts and other marketing materials. It can help you attract organic visitors to your site and, hopefully, convert them into loyal customers. Unfortunately, however, many SEO platforms come with expensive monthly fees that may be out of your budget, especially if you’re SEO Anomaly a startup or newer business. The good news is there are a number of reputable SEO solutions you can use instead. Here’s Forbes Advisor’s roundup of the seven best free SEO tools. These tools all have free plans and options, along with upgraded plans if your business expands and needs more robust tools down the line.

Ubersuggest: Keyword Tracking Tool

If “vacation rentals in Miami” and “Miami holiday homes” show up on many top-ranking URLs, Keyword Insights will cluster them. Sitebulb is another desktop SEO crawler (although they do offer a cloud option). It’s similar to Screaming Frog, but offers better data visualization.

Keyworddit

Ubersuggest is a free tool that provides keyword suggestions based on a URL or a target keyword of your choice. You get three daily searches with a free account; anything beyond that requires a paid subscription. Gain insights from free SEO tools that can enhance your optimization in 2025. Improve your keyword research and website visibility at no cost. MarketMuse analyzes your site’s content alongside top-performing competitors to identify content gaps, topic opportunities, and areas for improvement.

Best SEO Tools for Popular Website Platforms

The database is huge and updated regularly, giving users access to up-to-date keyword and backlink metrics. For example, a keyword research tool might scan search engines to find what users are searching for and show volume, difficulty, and SERP features. A technical SEO tool might crawl your site to find broken links or missing tags. Content tools analyze top results and suggest how to optimize your page to match or outperform them. These tools pull from search engine APIs or run their own crawlers to surface trends and problems.

• There’s also a 30-day free trial available, which lets you test out all the features of Moz Pro.
• However their developments in AI analytics have put them ahead of most competitors.
• You get visibility into how each location is performing in local search and what can be improved.
• You can also see the blogs ranking at the top of the SERPs with your target keywords to understand search intent and generate content ideas.

If technical SEO is your top priority, Screaming Frog’s crawling tool is your best bet. Join over 85,000 SEO professionals and agencies in getting your website’s SEO up to the latest standards. „SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.”

This ability makes it one of the most popular SEO tools among small and medium-sized enterprises. The guided workflow will then prompt you with questions related to your topic and help you create the first draft of your post in just five minutes. When you buy through links on our site, we may earn an affiliate commission. Barry Schwartz is the master of sharing content around anything to do with SEO. Barry also owns his own web consultancy firm called RustyBrick.