Best FREE Website SEO Audit Tool: SEO Checker

This will help you acquire data from competition analysis that will help you with your new site’s launch. A deep analysis of every single keyword you think your site ranks for (you will likely find many words not even in Google’s database). Some of this is likely far too repetitive to be public-facing to your clients. Instead, it’s better to find targeted keyword phrases and make sure your audit is focused on those. The first three results pages from a Google search for each keyword query on each page, including snippets and click counts. Your clients do not need to know every single piece of information you used in the audit.

SEO Audit Software Tools

To be clear, this is typically a minor issue and one you needn’t lose a lot of sleep over. Fixing redirect chains reduces the chance of crawling errors and, as such, can help preserve link equity. On the other hand, a small number of 3xx redirects is completely normal, and fixing these likely won’t produce large gains.

The tips for identifying untapped keyword opportunities are outlined below. The Search Atlas Schema Markup Generator Tool helps you create accurate JSON-LD markups for your website, including all required and optional item properties. The Search Atlas Schema Markup Generator Tool is designed to streamline structured data implementation and help make sure your markup is aligned with Schema.org standards. The best practices to analyze your backlink profile are outlined below. Content should be legible at default zoom levels with appropriate font sizes (minimum 16px) and adequate contrast.

A thorough SEO audit helps identify and fix technical problems and informs long-term SEO strategy. Search engine algorithms prioritize well-optimized websites that provide a seamless user experience. By identifying technical, content, and backlink issues, an SEO audit helps maintain a website’s relevance and authority.

Or you can use this link to access a 14-day trial on a Semrush Pro subscription. There are a few different tools out there to help you perform a site crawl. Before we move on to the next step, identify which pages on your site drive the most clicks from Google. • Ensure that vital pages (home, main products/services, top content) are indexed. If not, find out why – perhaps they have a noindex tag or weren’t linked well (or are new and need to be fetched). Completing a comprehensive SEO website audit is just the beginning of your optimization journey.

And make the critical adjustments that are most likely to increase its search traffic. Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation, this is a topic you should care about. Tom Capper discusses what crawl budget is and how it impacts indexation. The content you post can influence your SEO depending on whether it incorporates the right keywords and is of high quality. You might notice that at the top of a browser, next to the URL, there’s a message that says either secure or not secure. If your website isn’t secure, anyone who inputs their information into the site is at risk of having it stolen.

Rank & Traffic Loss SEO Audit

You can even re-crawl specific pages straight from the dashboard to see if you’ve fixed the issue. Its quick audit tool gives a helpful general overview of metrics like on-page SEO, social media viability, and user-friendliness (looks like SEOptimer could use some of its own advice there). Below the score summary is a list of individual elements and recommendations for each metric, ranked by priority. Your site’s backlink health and overall online presence are integral to your SEO success.

When you click some of the links on this page, we may earn a commission. Performing an SEO audit gives you lots of data to understand where your website is positioned within your industry. This report provides information about pages Google hasn’t indexed.

Keywords are essential to SEO, since they are what users search for when they are researching. Using a tool like Keywords Everywhere can help you find keywords, but you still need to integrate them. It even has a handy tab for pulling up research on the topic from around the web, showing you common questions about the target topic and webpages other posts are linking to. The outline tab is also really helpful, as it wrangles the heading structure for top-ranking posts and serves them up in a convenient list.

• It also gives you information on how to analyze a page to get the information you will need.
• In the update, the Core Web Vital metrics (which all relate directly to page speed) combine with other experience metrics to create the page experience signal.
• Most modern CMS systems allow you to easily define OG and other social metadata, and even define defaults for these values, so it’s best not to leave them blank.

While Google can still index a URL that’s blocked by robots.txt, it can’t actually crawl the content on the page. And blocking via robots.txt is often enough to keep the URL out of Google’s index altogether. If you see indexation issues, you want to do a quick check to make SEO Anomaly sure the page isn’t marked with a robots „noindex” directive. Each issue is properly categorized, shows its importance and tells you how many pages are affected by it.