The Quick Start Guide to On-Page SEO Basics 2025

When I wrote a section about the types of keyword, it made sense to link to my types of keywords page. This could limit each image’s ranking potential and impact the traffic you get. But Moz has some interesting data to show that it correlates with higher rankings. You can improve your dwell time by improving the quality of content and using different SEO copywriting techniques throughout your writing.

Improve page loading speed

Because image crawlers can’t identify every image with 100% accuracy, it’s better to help them figure out by adding alt text tag to your images. As part of your content strategy, your website content should be focused on user experience, especially today with the new Google Page Experience update rolling out till August 2021. Use tools like Surfer SEO or Frase to help you identify important NLP phrases and topics based on what’s already ranking in the SERPs. Entity-based SEO is a modern type of SEO that ensures that Google really understands what your content is about. Having fresh, up-to-date content can help you improve your rankings. It can also breathe life into content you’ve written in the past.

Formatting for readability & featured snippets

This helps attract a broader audience without overusing a single term. They quickly summarize your page’s content to search engines and users. Optimizing title tags helps improve search rankings and click-through rates (CTR). An example of SEO is optimizing a website’s title tags and meta descriptions to include relevant keywords, which increases its likelihood of ranking for those search queries. A well-structured URL not only aids in better indexing by search engines but also improves user experience by making the URL easy to read and understand.

For example, you can enhance your blog posts’ ranking by organically weaving the missed keywords into the existing content. Search engines use URLs to determine the relevancy of your page. If you want to help your page rank in more relevant search results, you’ll want to optimize your URLs.

🤔 How many keywords do I need for a product page?

• Adding these personalized product sections enhances your internal linking strategy, since it connects different parts of your website together.
• You can also follow some best practices for page speed, like compressing images, eliminating unnecessary website code, and more.
• On top of that, a GBP helps with getting reviews from customers, which is next on our list.
• The first is the checklist template that you can customize to your liking.
• To improve user experience and search engine crawlability, URLs should be short, descriptive, and keyword-rich.

Ensuring your site adapts seamlessly to all devices improves rankings and engages visitors. Well-structured headings improve readability and keep users engaged. They make it easier to skim the content and find information quickly. Just like in title tags, modifiers can make meta descriptions more appealing. Words like “Top,” “Complete,” or “Review” catch attention and expand the range of search queries your page can rank for. With a clear roadmap, you’ll always know what you should do next and how to handle potential problems.

In Chapter 2, we discussed the importance of having a crawlable website. Part of a website’s crawlability lies in its internal linking structure. A common misconception is that more keywords translate to better SEO. This can lead to keyword stuffing, which harms readability and user experience, potentially resulting in search engine penalties. SEO Anomaly Instead, B2B companies should focus on creating valuable, user-oriented content that naturally incorporates keywords based on thorough research and genuine content relevance.

We will start off easy and slowly get to the more advanced stuff! It’s important that you work your way down the checklist and complete each point in order. The key is considering what interactive elements would improve your content and what your audience would enjoy using. If your content is teaching people how to cook rice, it should show them a new way to cook rice and not the way every other blog post on the internet is showing them. Search engines work hard to reduce the amount of duplicate content in their results. This ensures the same content can’t rank for the same primary keyword twice.

Off-page SEO refers to all external factors that impact your site’s rankings. This includes backlinks, E-E-A-T, local SEO, social media mentions, and pay-per-click. While it’s true there’s a lot of evidence against meta descriptions as a ranking factor, they’re wrong about everyone knowing that. Make sure that your title tag and meta description doesn’t exceed the recommended maximum characters. To review this, many SEO applications allow you to preview how these elements will appear in search to prevent overrunning text. A good rule of thumb is to aim for 60 characters or less for titles and 160 or less for meta descriptions.

Search engines prioritize websites that are fast, mobile-friendly, and easy to navigate. Organic searches drive most website traffic, making SEO one of the most powerful digital marketing strategies. Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success. It helps small websites compete with larger ones, drives organic traffic without relying solely on ads, and builds credibility by appearing at the top of search results. You’ll discover the key terms that are missing from your page, the ideal Google category for your term and the best internal links to add. Brian has over 30 years publishing experience as a writer and editor across a range of computing, technology, and marketing titles.